‘ new perks target loyalty members of r
- Carrier expects higher average income level of customer base
- Denver-based company plans to lure gold- and silver-status flyers from competitors with perks
- Frontier considers adding lounges and free Wi-Fi to its offerings
NEW YORK, Sept 3 (Reuters) – Frontier Airlines (ULCC.O), opens new tab is seeking to lure premium flyers of other airlines, who may feel dissatisfied with their current loyalty perks, by offering new travel incentives, according to a top executive of the ultra-low-cost carrier.
Frontier is betting that limited-time offers like companion travel certificates and instant elite gold status for $69 will attract frequent flyers and gold- and silver-status flyers of competitors’ airlines to its loyalty program.
Credit: reuters
